Sponsorship is everything in Formula 1. To this end BMW.WilliamsF1Team's exclusive Paddock Club maintains and nurtures this vital team/sponsor relationship. The Paddock Club required media support that would not only meet, but far exceed the high expectations of their sponsors. With sixteen grand prix spread across the globe, each requiring bespoke location and race information the task was not a simple one...



With rich Flash; animation, stunning race imagery and perfect branding the Paddock Club presentation delivered the vital wow factor. But the real strength of the application came in the form of our custom built content management system, which allowed the events team to input up to the minute results and information, wherever they were in the world in a matter of moments, truly bringing the presentation to life.

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